Julia (Ziqi) Xie

Managed 200+ influencer campaigns across Instagram, TikTok, YouTube, Facebook, and Telegram, optimizing workflows to significantly boost user acquisition, engagement, and retention for a Fin-tech company.

Utilized AI-powered discovery tools (HypeAuditor, Crowdcore, Headai) to efficiently source high-performing creators by niche, audience attributes, and engagement tier.

Executed 5+ large-scale digital campaigns and coordinated 3+ major offline brand activations, encompassing full-cycle planning, content production, and on-site engagement.

Analyzed influencer performance and user lifecycle metrics (ROI per influencer, repurchase frequency) to deliver actionable insights, refining targeting, messaging, and budget strategy.

Led email marketing, SMS, and push notification programs via Twilio, implementing lifecycle-based automation triggered by user behavior to improve retention and boost user Lifetime Value (LTV).

Edited over 30 videos for popular dramas, ensuring high-quality standards and timely delivery, enhancing visual and audio elements, and increasing viewer satisfaction and engagement.

Strategically managed promotional campaigns on TikTok and Rednote, developing and executing content strategies that significantly boosted user engagement and brand visibility.

Served as Casting Director for the "Youth With You" program, successfully managing the selection and coordination of over 100 candidates, facilitating smooth communication with the production team.

Led 5 major projects as Intern Leader, coordinating 30 interns, including task allocation, team coordination, data collection, and detailed reporting to the director.

Managed social media accounts for Mango TV, coordinating content schedules, engaging with audiences, and monitoring performance metrics to ensure optimal engagement for upcoming programs.

Designed and produced over 200 high-quality posters and authored 40 news stories, covering high-profile programs to enhance brand visibility and media presence.

Conducted in-depth analysis of viewership statistics, trending social media discussions, and online follower growth, utilizing focus group surveys to identify rising artists.

Crafted and executed multi-faceted promotional campaigns for emerging stars, successfully promoting 10+ local artists to national celebrity status through meticulously planned campaigns.

Developed and implemented strategic responses to negative publicity incidents, working with stakeholders and PR teams to resolve conflicts and ensure the network's reputation remained intact.

Managed digital and social media marketing calendars for Juzhou 1910 and Juzhou 1925, creating and scheduling engaging content across multiple platforms including Rednote and DianPing.

Collected and analyzed data on food orders, customer preferences, and dining trends, utilizing insights to increase customer engagement and sales.

Leveraged data insights to design and implement successful promotional campaigns, monitoring performance and adjusting strategies to ensure maximum effectiveness.